When it comes to Search Engine Optimization (SEO), the old saying is “content is king” meaning if you have the right content then you will be found via Google, Bing, etc. Not just any content will do though. You need to have the right content pertinent to your business and marketing efforts and you need to ensure that content is filled with keywords in the right places.
Visits are definitely important for your website, but it is not the most important thing. If you have a million views in a month, but that doesn’t result in an increase in business then those views haven’t amounted to much. That’s great that people are interested enough to check out your business, but you want to convert those visitors to customers/clients.